When Jennifer Regier and Alexi Breytenbach decided to venture into the precast concrete industry, they weren’t just starting a business but redefining what it means to balance motherhood with precast entrepreneurship. In less than three years, these sisters-in-law have transformed from stay-at-home moms to NPCA Master Precasters and co-owners of Noble Concrete and Precast, a certified Women’s Business Enterprise in Lamar, Missouri.
The Power of Partnership
What makes Noble Concrete unique isn’t just the quality of its precast products — it’s the foundation of family that underlies everything it does. Breytenbach’s brother is married to Regier, and they are creating a business partnership that extends far beyond the workplace.
“We get to be sisters as well,” explained Breytenbach, Noble’s CEO. “It’s been a blast. We’ve gotten to be friends and sisters before Noble, and now we get to be business partners. It’s different roles and strengths, but it’s been a blessing and a fun experience.”
This family-first approach isn’t just sentiment — it’s strategy. Both women understand the demands of motherhood and have built the business around that shared priority.
“Motherhood is one of our top priorities, and we both get it,” said Regier, who serves as director of operations. “We both have the heart to be fully invested in motherhood.”
A Swift Start in Southwest Missouri
The speed of their company’s transformation is remarkable.
“We broke ground in May 2023,” said Regier, recalling with amazement at how quickly everything moved. Five months later, they completed the acquisition of another woman-owned precast company.
The early days of Noble Concrete were far from glamorous. Operating from the campground area of the family’s property, the team built their business from the ground up.
“We ‘rednecked’ it,” Breytenbach admitted, laughing. “Herman (Breytenbach, husband) and I poured every day in 100-degree heat with no shade.”
Regier fondly remembers the makeshift setup: “There was a sense of camaraderie in the backyard precasting. All four of us were officing in a spare bedroom, and the kitchen was the break room. It worked. God opened the doors, and we jumped in.”
But this hands-on approach was intentional.
“We started where we learned the job before we grew,” Regier said. “There’s not a single job we hadn’t done before it was handed to someone else.”
Noble Concrete has come a long way from its backyard origins. Regier’s expertise has evolved from agriculture and retaining walls to infrastructure projects like box culverts.
The rapid pace has been energizing for the women.
“We get to have fun but also have fun at play,” Breytenbach said, capturing the spirit that has driven their success.