The National Precast Concrete Association is casting concrete in a whole new light with the launch of Precast Life, a dynamic, multi-channel advocacy campaign aimed at raising awareness of precast concrete’s vital role in shaping modern life — and the many career paths it supports.
At its core, the Precast Life campaign celebrates the people, possibilities and progress powered by precast concrete. By blending compelling storytelling with educational resources and vibrant visuals, the initiative invites a wide audience to see precast concrete not just as a material but as a movement.
“We were inspired to launch Precast Life to support growth in our industry, educate the public about precast’s daily impact and help our members attract and retain talented employees,” said Christy Denault, NPCA’s vice president of Marketing & Communications. “This campaign is designed with our members in mind, and it delivers tools they can use to spark conversations in their communities.”
Telling the Precast Story
The campaign’s central hub is its robust website — precastlife.com — which serves as a digital destination for industry professionals, educators, students and the general public. The site features a blend of data-driven insights and human interest content, helping visitors understand how precast concrete quietly supports essential systems and structures that keep the world running.