For immediate release
April 2, 2025
Carmel, IN – National Precast Concrete Association is thrilled to announce the launch of Precast Life. This dynamic advocacy campaign raises visibility for precast concrete’s vital role in building our world.
The initiative’s initial rollout includes a robust website, promotional video, targeted social media content, multi-channel advertising, custom-branded assets, and more.
The main hub for the campaign is its website, where you can find a variety of resources and educational assets that tell the story of how precast concrete makes modern civilization possible. Some of the site’s highlights include:
- Mini-profiles of some of our industry’s most innovative leaders,
- Charts showing how precast stacks up against other construction materials,
- Interactive photos that reveal how precast transforms cities,
- Info about career opportunities in our industry, and
- Educational pop quizzes about precast.
Keep reading to read an interview that reveals more about how the campaign will broaden precast concrete’s reach and what you can do to support its success.
Q&A
Check out the following interview with NPCA’s VP of marketing & communications, Christy Denault, about the Precast Life campaign. Her responses—below—have been condensed for length.
What’s the reason for this campaign?
Christy Denault: We were inspired to launch the Precast Life campaign to:
- Support growth in the precast concrete industry,
- Educate people about the impact that precast has on their daily lives, and
- Help NPCA members attract—and keep—more good employees.
What are your hopes for Precast Life?
Denault: NPCA has several goals for this campaign. One focus is to get more people, especially students, to consider career opportunities within our industry. Additionally, we’ve created tools to make it easier for NPCA members to educate their communities and partners about precast concrete and what they do.
Finally, the campaign aims to help the broader community understand the many ways they benefit from the use of precast concrete, creating increased awareness and excitement, which we hope will instill a greater pride among those working in our industry.
How do NPCA members benefit from the campaign?
Denault: We centered our decision-making when preparing the Precast Life campaign’s strategy around what would most help NPCA’s membership.
That meant thinking through what messaging and resources would be most effective for helping key audiences understand what our members do and the important role precast concrete plays in making all of our lives better. After all, we’re building the world with durable, green solutions for everything from transportation and water/waste systems to telecommunications and the internet.
Additionally, as policymakers and specifiers better understand the benefits and advantages of using precast concrete, this can result in new state rules specifying the use of precast concrete in certain types of projects.
How will Precast Life help NPCA members tackle hiring challenges?
Denault: Every student, no matter what level of education they wish to pursue, can find a place with a purpose working in the precast industry.
Precasters make things that matter. A huge network of suppliers make things and provide services that help precasters make things that matter. There are a multitude of career options in and around this industry, and many career paths that students can pursue.
As part of the campaign, we’ve created resources that give career counselors and job seekers a clearer idea of what the #PrecastLife is really like, with everything from salary/role and responsibility details to inspiring profiles of makers working in precast.
What can I do to support the campaign?
Denault: We’d love your help spreading the word. Three ways you can do this include:
- Sending friends and colleagues to the Precast Life campaign website,
- Following us on LinkedIn and Instagram, then engaging with content that speaks to you (actions, such as likes, comments, and reposts, help our messages about precast concrete’s benefits have a greater reach), and
- Telling us your stories: What does “living the #PrecastLife” mean to you?
What’s one of the must-see, standout features of the Precast Life website?
Denault: There are so many good things to share on our campaign site! I love the stories within the “Precast Protects” section about all of the ways precast concrete protects people, animals and our environment.
While you’re there, be sure to explore the “What’s Gray Is Green” info. I think many people will be surprised to learn how eco-friendly precast concrete is.
How does the campaign support NPCA’s long-term vision?
Denault: Part of our mission is to promote quality precast broadly. The campaign is designed to do just that in so many ways by:
- Introducing the industry as a career path to students and people wanting new career opportunities;
- Educating policy makers, project specifiers, architects, engineers and contractors about the benefits of building with precast concrete; and
- Helping the general public understand how important precast concrete is to their everyday lives.
The Precast Life aligns with NPCA’s long-term vision to support its members by addressing the challenges they face, from creating a strong workforce or addressing the use of alternative materials in the market.
What’s coming next as part of the Precast Life campaign?
Denault: Our strategy includes a plan to continue adding valuable resources to the website.
One feature that I’m particularly excited about is an interactive quiz to help students (and others interested in career opportunities) with their job searches by identifying which precast jobs best match their skills and interests.
We’re also planning to expand the stories included as part of the campaign’s “Meet the Makers” section. In this part of the site, we’re currently focusing on the people in the precast plants, but we will soon be integrating more stories from suppliers and other partners who help make precast possible.
The Precast Life campaign and its assets were developed in partnership with TBH Creative, an Indianapolis marketing agency.