Precast products played a key role in helping a father complete his quest to retrieve a forgotten pacifier in a Kia ad that aired during Sunday’s Super Bowl.
The ad features a family checking into a hotel as the mother realizes the infant’s “binky” has been left behind. The father jumps into the family SUV and races home to retrieve it. “Binky Dad” is rooted on along the way by a growing audience as his quest goes viral.
During his journey, a precast product plays a prominent role in helping him avoid an obstacle while others can be spotted in the background.
How many precast products can you spot in the ad?
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