Facilitator: Rocky Walls, 12 Stars Media
Thursday, December 6
Noon – 1:00 p.m. Eastern
By now you realize that web video is no longer optional in sales and marketing. With hundreds of hours of video uploaded to YouTube every minute, and now every other major social media channel allowing for native hosting of your videos, all the excuses have been chased out of town. It’s time for us to show, not tell. Because of the insatiable appetite for video, it happens all the time in organizations of all shapes and sizes – someone comes up and casually says “Let’s make a video.” Just like that. Like it’s easy. Like it’s just something simple you can throw together this afternoon. But we all know, this is easier said than done. You want to make sure the time and money you invest in video pays off, right? In this session, Rocky Walls, Cofounder of 12 Stars Media, will share how video ties directly into the individual steps in your sales and marketing funnel, and show you how you can ensure those videos are contributing directly to achieving business objectives.
At the conclusion of this course, you will be able to:
- Define goals and objectives for video marketing
- Apply tips from practitioners who have already mastered their video production processes
- Recognize what type of video applies best to each step in your marketing and sales funnel