Presenter: Hugh C. Scott, IV, P.E., Shea Concrete Products
Thursday, Oct. 7, 2021
Noon – 1:00 p.m. Eastern
There is no doubt that social media has changed the business landscape. According to a recent survey, more than two-thirds of social media users report being more likely to purchase products from a brand or company they follow online. Within the precast industry, social media use varies widely with some embracing this medium, some toying with it occasionally and some not using it at all. Wherever you fall within this spectrum, this webinar will be helpful in navigating this always-evolving platform. We will start by looking at the different tools that exist including Facebook, Twitter, YouTube and LinkedIn. If you have not used social media for business, we will discuss how to develop and maintain a strong social media plan. If you are already using social media, we will explore ways to measure success and further expand your online reach. We will also talk about how using social media can not only help you market your products but also attract higher quality candidates for your workforce.
At the conclusion of this course, you will be able to:
- Identify the benefits of social media for marketing and workforce development.
- Create a social media plan.
- Implement ways to enhance your existing social media presence.