Why You Need the “M” Word
Most small business owners hate the “M” word. I’m not talking about management, margins or manpower. […]
A Hamburger Giant Redefines its Image
Have you seen the new McDonald’s ads on TV? They paint the portrait of a caring […]
Your Website: A Digital Handshake (Part 2)
January’s post reviewed the importance of the first impression you’re making online with your website. It […]
Your Website: A Digital Handshake
Have you ever walked into a store or restaurant, looked around, and walked back out? Do […]
The Right Message at the Right Time: 2014 Marketing Initiative Review
With a goal of reaching the right people with the right message at the right time, […]
I Don’t Need Marketing, I Have Sales
The difference between sales and marketing is well documented, but too often they are viewed as […]
Do You Know What Business You’re In?
In a classic 1960 Harvard Business Review article titled Marketing Myopia, Theodore Levitt posed the question, […]
Let’s Start from the Very Beginning
If you’ve ever attended a marketing workshop, one of the first principles you may have learned […]
There’s a Vendor for That
We know it’s hard to find time to dig into the Marketing Toolkit and create new […]
The Power of Free Food and Education Credits
If you could get a group of specifiers from your area in one room and tell […]
Short on Time, Long on Return
Are you looking for a way to ease into the Toolkit? One of the most effective […]
Of the Members, By the Members, For the Members
The Marketing Toolkit is the result of an effort led by your peers to help you […]
