NPCA President Ty Gable was recently interviewed by Associated Press reporter Alex Veiga for a story about the proposed border wall. The resulting story was picked up 459 times in three days by outlets ranging from local news and online-only sites to major national news outlets such as CNN, Yahoo! News, ABC, CNBC, The Hill and USA Today.
In total, NPCA has been mentioned 661 times in the news since Jan. 1, 2017. The total potential reach* for this news is 393,614,112 readers.
This data was tracked using a new software NPCA acquired from Meltwater News. This software allows NPCA to track mentions of keywords across a broad spectrum of news sources as well as on social media.
*Potential reach is the number of unique IP addresses that visit that website on a monthly basis. These numbers are provided by the industry leader in market data, ComScore.