What Does Your Business Website Say About You?

It’s hard to underestimate the importance of a business website these days. Most people are either face-to-face with a computer during the workday or use a tablet or smartphone, or both, including your customers and potential customers. What kind of impression do they get about your company when they find you online?

We wrote about this very topic in the January edition of Marketing Express, an email that goes to NPCA members who have requested a Marketing Toolkit. The emails and Toolkit are free member benefits so if you’re an NPCA member and would like to receive one or both contact Carol Loichinger. In the meantime, use the link above to read some helpful tips on how and why to update your website.

Sanders Pre-Cast Concrete Systems Inc. in Whitestown, Ind., recently underwent its first-ever website revamp.

Below are answers to some questions we asked Mike Cook, the company’s operations manager.

Q: What inspired the website redesign and when was the last time you underwent a redesign? 
A: This was our first website redesign. We had changes in personnel and contact information along with new product lines.

Q: What was your No. 1 goal with the new site?
A: We wanted to update some old features and create the ability to easily update the website in the future.

Q: What was the process like? Did you hire an outside vendor? How long did it take?
A: We hired an outside vendor to make the changes and updates. The whole process took about 6 weeks.

Q: Was it easier or harder than you expected?
A: It was really easy.

Q: How do you think the website impacts your sales and marketing efforts?
A: Not sure of the impact yet but we are receiving a lot of positive feedback.

Q: What story did you want to tell visitors about Sanders?
A: The website helps us to reach out to new customers and give them information about us.

Q: What tips would you give to precasters who are thinking about redesigning their website?
A: Technology changes every day. Check out other sites to get some ideas. Outside vendor and designers have valuable information. Brochures and printable data can get outdated.

Q: What has the reaction been from those that have seen it?
A: All positive.