We know it’s hard to find time to dig into the Marketing Toolkit and create new materials for your business. With production season in high gear, just making sure your product gets out the door on time can be an overwhelming task. We get that.
If you don’t have the time or marketing expertise on staff, consider using a third-party vendor. And before you think, “I don’t have the funds for that,” consider this: If you look in the right places, it doesn’t have to be expensive.
The job market is tough for recent grads and many of them would be eager to take on a freelance project for a local company at a reasonable, if not downright affordable, rate. Need a brochure designed, a website updated or a video made? How about some high-quality photos of your product or some succinct writing done for your website and printed materials? Students still in school or recent grads can produce some incredibly high-quality work. So how do you find one? Look to your local colleges. Just get online and find the appropriate professor in the journalism, public relations or advertising departments and ask to be put in touch with students and recent graduates who may be looking for freelance work. For smaller tasks, consider a website like Fiverr where people offer services for $5. How about Craigslist? If you look in the right places and find the right people, you’ll be amazed at what you can afford.
Director of Communication & Marketing, NPCA