If you could get a group of specifiers from your area in one room and tell them about your company and products would you take advantage of that? Of course you would, and many successful companies do. All you need to do is host a Lunch and Learn. Precasters have been using the power of free food and professional credits to draw potential customers to their plants for years. If you talk to any of them you’ll hear just how powerful the Lunch and Learns can be.
Need a presentation? NPCA has five Lunch and Learns ready to go. And what better way to complement the presentation than to use the Toolkit? Show them the video as an icebreaker and give them a custom brochure before they leave to bookend the presentation. It’s a great way to make a name for yourself. Here’s what one of the heavy users of Lunch and Learns has to say:
“We have been very successful at providing Lunch and Learns to specifiers and contractors. One thing we do is to invite them to our plant, give them a presentation with lunch and then a tour of our production plant. It’s amazing how interested they are in what you think is just everyday business. The attendance is usually five to 20 people from all different companies – a perfect size group for us to build relationships.”
Shea Concrete Products
Director of Communication & Marketing, NPCA
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