Are you looking for a way to ease into the Toolkit? One of the most effective marketing tools is the case study. The heart of any good case study is a testimonial from a satisfied customer. All you need to do is ask one of your favorite customers for a few complimentary sentences on how your company met their needs and get their permission to use their quotes for a testimonial. Surround that recommendation with a photo of your customer and a beauty shot of your product, add some background information and you’ve got a powerful marketing piece.
Want a cast study template? Guess what? We have one ready to go on the Marketing Toolkit page of the website. Click on the “Create a Case Study” tile and a template will download immediately.
Other easy ways to use the campaign:
- Put the “Take a New Look” logo on one of your existing print pieces, or drop it on your website home page
- Post the video on your website or show it at a meeting with a potential customer.
Director of Communication & Marketing, NPCA