The Marketing Toolkit is the result of an effort led by your peers to help you promote NPCA, precast concrete and your company, and it was designed for you every step of the way. However, the Toolkit won’t truly feel like it your own until you customize it.
Every member company is unique, and the toolkit is designed to complement your existing brand, not to replace it. We’ve received a lot of questions recently about whether it is OK to change certain things. There are guidelines that can help guide consistency, but they are not meant to handcuff you. Whether you want to add in your own brand colors, use elements of the Toolkit on your own printed piece or website or even add photos of your own products to the end of the video (as one member recently decided to do), the Toolkit is yours to make your own. It’s like a form with no concrete. So fill it with everything that makes your company great. Your photos. Your logo. Your colors. Your personality.
And, don’t forget we can help customize the video for you. If you’d like to add your logo and website to the end of the video, send an email to Kirk Stelsel.
Director of Communication & Marketing, NPCA