In last week’s blog post, we explored why using social media is integral to the success of a small business.
This week, two precast producers share their experiences with social media, offering their perspectives on the importance of leveraging social media to foster relationships and enhance business.
Aaron Ausen: Dalmaray Concrete Products
Dalmaray Concrete Products is an NPCA member operating in Janesville, Wisc.
Social media is very important in the ever changing world. Now more than ever people are going to their computers and mobile devices to find out what makes the world turn.
For precasters, social media is important because it produces a sense of geniality and realness. People love following companies on Facebook or Twitter to know exactly what is going on or to see pictures live from a jobsite or shop floor.
Companies can also use social media as way to share interesting stories and news pieces.
Thus, not only does using social media make your company seem more down to Earth, it also helps you convey information faster than ever.
There definitely is a need for businesses to be active in social media. Doing so will greatly help out, no matter what the industry.
Reva Graham: Preconco Ltd.
Preconco Ltd. is an NPCA member operating in Barbados, West Indies.
Though we already maintain a website which performs well, we realized that through social media we could access the global marketplace on a larger scale.
Facebook and Twitter have allowed us to reach audiences we otherwise may not have had contact with as well as strengthen links with existing clients, suppliers, industry friends and affiliates. We are now able to more readily interact with these persons and nurture our relationships with them.
We have opted not to fixate on the numbers, but rather on the quality of our interaction, the level of engagement, the quality of our contribution to the conversation and strengthening our brand awareness.
Social media has been extremely effective in “spreading the word.” We enjoy more hits on our website and overall more interest is being expressed on a daily basis.
The world is watching and while every “like” may not translate to immediate business, we are developing a bond and solidifying our position at the forefront of people’s minds.