Director of Strategic Outreach
Education: Bachelor of Science in Journalism, Grand Valley State University; Master of Arts in Mass Communication, Purdue University
Role: Mason is responsible for the management and execution of the association’s outreach efforts, which aim to promote the many advantages of precast concrete products to key decision-makers and end-users. Using a variety of channels, including the web, social media, print, trade shows and other industry events, he develops consistent messaging for targeted audiences, creating a unified approach. Mason also performs data analysis on NPCA’s outreach efforts to further refine and enhance the program, providing recommendations to ensure maximum impact.
Experience: Mason joined NPCA in 2013. After graduating from Grand Valley State University, he worked for two years as the technology coordinator for Keller Williams Signature Partners. Mason then attended graduate school at Purdue University, where he worked for the Purdue Libraries as a research assistant on the Data Information Literacy project.
Contact: E-mail | 317-582-2315