wilbert

Increasing Exposure

Oct 23, 2013
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Wilbert Precast DolosWhether your business is new, on the rise or well-established, proactively promoting your brand on an ongoing basis is always a good idea.

Dan Houk, president and CEO of Wilbert Precast in Spokane, Wash., did just that recently. Despite the company’s more than 100 years in the industry, Houk recognized the power of local media to further increase awareness of Wilbert Precast’s name.

On the heels of an innovative project involving the placement of giant precast concrete structures in the Puyallup River, Houk reached out to a local newspaper to spread the word. The paper took interest and featured his product on the front page of its business section.

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