The Fight Continues
Update: The Optional Ballot initiative not only met, but exceeded the fundraising goal! The NPCA Board of Directors approved to match up to $50,000 in donations. A total of 85 donors, both companies and individuals, contributed $50,675.18. With the Board’s full match, the total amount raised is $100,675.18. The complete list of donors can be viewed below.
The NPCA Water & Wastewater Committee thanks all donors for contributing to an important and worthy cause.
Everyone can agree a primary threat to precast concrete septic tank market share is increased competition from alternative materials. Ad campaigns in many leading industry publications spread misperceptions about precast concrete wastewater structures and alternative material manufacturers are well represented at local, state and national on-site wastewater events, sharing the same messages.
This program is meant to increase awareness of the benefits of precast concrete on-site water treatment products (e.g. septic tanks, grease interceptors and storage tanks). We will use a strategic, two-year ad placement in a leading industry-related magazine and active participation with state wastewater associations by NPCA members and staff, to share our story.
The objective is to recognize that precast concrete products are the preferred option for wastewater treatment structures.
Estimated program cost and timeline:
Funding for this program is estimated to be $99,500 over two years, with a unit cost of $266 per precast plant and associate member. This is based on 341 precast plants and 33 associate members participating.
The cost is broken down as follows:
- $49,000 for Onsite Installer magazine ad placement
- $50,500 for additional displays and graphics, staff travel to 18 events, shipping expenses for member companies, and handout materials for exhibits and tradeshows
Are you interested in contributing to this effort? Visit the link below to make your contribution.
For questions about this program, please contact Claude Goguen, Director of Sustainability and Technical Education at (800) 366-7731 or [email protected].