Thursday, November 2
Noon – 1:00 p.m. Eastern
Marketing can be an intimidating word for business owners who feel they don’t have the time or resources to do it well. Sales are essential, but having one without the other is severely limiting your company’s potential. Sales thrives through marketing and vice versa. Marketing sets ‘em up, sales knocks ‘em down. Marketing can help you identify quality prospects, what a prospect’s needs and tendencies are, and introduce and position your company and products. Without marketing, sales can feel a lot like that cold call or uninvited knock on the door everyone dreads. Luckily, marketing is more targeted and effective than ever. The internet and tools like social media offer targeted marketing on an unprecedented level. In this course, you’ll learn the must haves when it comes to marketing basics, how to add a few marketing essentials that will go a long way into existing employees’ job descriptions, and how sales and marketing enhance each other.
At the conclusion of this webinar, you will be able to:
- Identify three key differences between sales and marketing
- Articulate the importance of marketing to coworkers
- Implement at least three marketing tools or activities that would benefit your company
- Explain to coworkers how marketing and sales work together