Facilitator: Michael Neil, ALP Supply
Thursday, December 6
Noon – 1:00 p.m. Eastern
For generations, industrial companies relied heavily on face-to-face selling as the primary driver for new business growth. While the role of the salesperson is still critical, your old tactics are no longer enough to compete in this rapidly evolving marketplace. This presentation will provide you with a roadmap to prepare your marketing and sales teams for success in the online future by defining goals and objectives for email marketing. You’ll learn the importance of quality email content, measuring and analyzing results, and what features to look for in email management platforms.
At the conclusion of this webinar, you will be able to:
- Define goals and objectives for email marketing
- Recognize the importance of email subject lines, preview text and other details
- Analyze results of email marketing campaigns