Stop us if you’ve heard this before – your website is the online foundation of your precast operation. And because your website conveys your business’s culture, values and product selection to the world, it also serves as an initial digital handshake between you and your potential customers.
Recognizing this, Northeast Precast of Millville, N.J., completely redesigned their web presence late last year. According to Kim Tomlin, marketing director, a major reason for the work was the company’s rapid expansion.
“It was a long time coming,” she said. “The commercial division and the Superior Walls division are both growing, so we needed a website to reflect that. We also needed a website that could begin recruiting talent for us.”
Northeast Precast’s growth means that hiring new workers is imperative. And the company believes having a website that projects a forward-thinking, ever-evolving business is the best approach to recruiting high-quality talent.
“Who would you want to work with?” she said. “A company that looks like they’re technically advanced, or someone who hasn’t paid very much attention to what people value today?”
The website’s visuals and content both convey the technically advanced design Northeast Precast desired. Bold imagery and video work together to help tell the company’s story, while a wide selection of technical resources allows the company to connect with specifiers. The site also incorporates a responsive design, providing visitors with a quality experience no matter what size screen they are using to access the site.
“Most of the contractors get their information via their cell phones, so I believe the mobile responsiveness of the site is going to be very beneficial,” Tomlin said.
Though the new website has only been online for a few months, it has already offered a tremendous return on investment.
“We’ve had an incredible response rate, including inquiries requesting quotes and visitors wanting to contact salespeople,” Tomlin said. “We saw the results right away.”
Northeast Precast plans to continue updating and modifying the site moving forward by expanding the technical resources section and adding more case studies and video of project work.
You can check out the new design at northeastprecast.com.